Challenge

Share A Splash Wine Co. sought to boost DTC sales, complementing their strong retail strategy. The challenge was inspiring in-store customers to shift their purchasing habits and buy directly.

Solution

A robust customer-centric strategy was built and deployed. Insights surveys revealed pivotal data, guiding a multichannel content strategy. The customer journey, pain points, and gain moments were meticulously mapped, fostering empathy and elevating customer experience. A refined messaging architecture ensured communication consistency, while email nurture campaigns and strategic social media spends enriched the brand story and harvested qualified leads. Innovative offers and analytics-optimized adjustments culminated in a holistic brand experience.

Results

• Strategic Growth: Achieved a 10% increase in email subscribers, aligning with the target consumer profile and realized an 82% surge in website traffic in less than a month

• Cost-Efficient Acquisition: Maintained a CAC well below $4 per lead 

• Engagement and Conversion: Boasted email open rates surpassing 20% and achieved a 2% program conversion to purchase within the first 2 months

• Brand Awareness and Community Expansion:Successfully grew overall brand awareness through increased website engagement and doubled organic inbound lead generation

This success story unveils Share A Splash's journey, blending data-driven strategies and customer-centric initiatives, resulting in significant growth, heightened engagement, and unwavering customer loyalty.