Challenge

Dadascope, a boutique communications agency, faced the challenge of enhancing its in-house digital IQ and data literacy to establish a competitive edge and reinforce agency differentiation. The primary obstacle was bringing their vision of a scalable reporting and measurement framework to life, one that could showcase the comprehensive impact of client work and provide data-driven recommendations for growth opportunities.

Solution

Develop and execute a strategic product launch and roll-out strategy for their new proprietary analytics offering. This initiative revitalized the new business proposal and pricing strategy and streamlined existing account management. The creation of a unified reporting system became the linchpin, driving actionable insights and value even before executing proposed strategies, fostering a culture of informed decision-making.

Results

• Expanded Client Impact: Achieved a 20% increase in monthly client retainers by expanding current accounts and demonstrated a 5% decrease in client churn, enhancing overall account retention.

• Positive Client Response: Received enthusiastic verbal feedback from all inaugural accounts involved in the roll-out, signaling strong client satisfaction and endorsement.

• Operational Efficiency Gains: Experienced exponential increases in account staffing efficiency and time management.

• Quality-Centric PR Approach: Instituted a novel PR scoring system, emphasizing quality over quantity, resonating with clients and reinforcing Dadascope's commitment to impactful PR outcomes.

• Internal Expertise Development: Leveraged report generation as training sessions to scale internal knowledge, cultivating deeper in-house expertise. This strategic approach ensures Dadascope's sustained competitiveness, differentiation, and consistent impact in the ever-evolving PR landscape.